Challenge:

Nour, a premium handcrafted jewellery brand, faced several challenges when it came to their social media presence. Initially, the brand's Instagram page was managed by the founder herself, who mainly posted product images from her model photoshoots. The page lacked a cohesive brand identity and did not effectively convey the luxury positioning of Nour's jewellery, despite its higher price range. Another significant challenge was the limited availability of high-quality assets, including photos and videos, to showcase the brand's products.

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Initial Problem Defined:

The initial problem was twofold: Nour's Instagram page did not reflect a professional brand image, and there was a scarcity of visually appealing assets to showcase the jewellery.

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Solutions:

To address the challenges faced by Nour, the following solutions were implemented:

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Redefining Brand Identity:

Our approach was to transform Nour's Instagram page into a visually appealing and cohesive brand platform. We focused on creating a unique visual identity that aligned with the luxury positioning of the jewellery. Powerful graphic design elements were utilized to bring variation and aesthetic appeal to the content.

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Content Creation Strategy:

Given the limited number of assets available, we devised a comprehensive content creation strategy. We aimed to showcase Nour's handcrafted jewellery in a lively and engaging manner. This involved using creative techniques to enhance the available photos and videos, ensuring they were presented in the best possible light.

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The Process:

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Visual Branding:

Developed a cohesive and visually appealing brand identity, including a color palette, typography, and graphic elements.
Designed custom templates and layouts for Instagram posts, stories, and highlights to maintain consistency.

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Content Creation and Curation:

Utilized available assets to create engaging and high-quality visuals.
Curated user-generated content and collaborated with influencers to expand the variety of content.

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Engaging Captions and Hashtags:

Crafted compelling captions to accompany the visuals, highlighting the craftsmanship, exclusivity, and elegance of Nour's jewellery.
Strategically used relevant hashtags to expand the reach and attract the target audience.

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Results:

Nour's Instagram page transformed into a visually stunning brand platform that effectively conveyed the luxury positioning of the jewellery.
Increased engagement rates, including likes, comments, and shares, as the content became more appealing and relatable to the target audience.