Invicta Capserv
Being a sector-agnostic, full-service independent investment bank with vast industry experience, we focus more on Equities, M&A advisory as well as Restructuring. At Invicta, we provide valuable guidance on fundraising strategies, tactics & other aspects of running a successful business. In addition, we leverage our vast network of investors & partners to help connect businesses with the right set of investors and funding sources.
The main challenge was to establish a strong digital presence for Invicta Capserv, considering their status as a newly established company with little to no online visibility. The goal was to design and develop a website that provided an exceptional user experience, improved search engine ranking, and effectively showcased their services.
Invicta Capserv had little to no online visibility, resulting in low brand recognition and limited reach to potential customers. The website was not optimized for search engines, lacking relevant keywords, meta tags, and other SEO elements necessary to improve search engine rankings.
Inadequate Call-to-Action (CTA): The brand did not have clear and compelling calls-to-action, on any other platform limiting the conversion opportunities and hindering lead generation for Invicta Capserv. It's very beneficial to have back links and CTA's to be present on our website and 3rd party website which created a lot of opportunities to achieve leads.
We provided Invicta Capserv with a comprehensive, agile solution. Our approach included user-centric design, SEO optimization, responsive web development, a user-friendly CMS, and persuasive CTAs. Following agile principles, we ensured a visually appealing website that improved user experience, search engine visibility, and conversion rates, aligning with Invicta Capserv's long-term goals.
User feedback and analytics demonstrated a significant improvement in user experience. The website's bounce rate decreased by 35%, indicating improved engagement and increased time spent on the website. The streamlined navigation, intuitive interface, and faster load times contributed to a 40% increase in user satisfaction.
SEO optimization resulted in a significant improvement in search engine visibility. The website's ranking for targeted keywords improved, resulting in a 50% increase in organic search traffic. Higher visibility in SERPs led to increased brand exposure and potential customer acquisition.
The combination of improved user experience and search engine visibility resulted in a 25% increase in conversion rates. Clear calls-to-action and an intuitive user interface guided visitors towards desired actions, such as contacting Invicta Capserv for their services. The website's improved credibility and user trust played a vital role in converting visitors into customers.