If you want to be a successful Amazon seller, you need to focus on two things: sales and traffic. Why? Because traffic means Amazon recognizes you sell quality products. Sales, of course, fuel your e-commerce business to keep running.

So, if you want to find ways to boost both, here are seven tips you can implement today to boost your Amazon traffic and sales.

Seven Ways You Can Boost Sales and Traffic on Amazon

1. Optimizing Product Pages

When you optimize your pages, you improve them to make them easier for you to sell or more attractive for Amazon to point to. Either way, you’ll find a lot of crossover in what Amazon and people look for, so it’s good to start optimizing.

Here are some optimization steps you can make right now:

a. Double-check your product images to ensure they are high quality, show the product being used, and include infographics.

b. If you have two similar products, consider them for product variation (because it’s easier to optimize for a single listing)

c. Double-check your titles, bullet points, and detailed descriptions to ensure everything is engaging, high-quality, and grammatically correct.

The last step of optimizing your listings involves using proper keywords, which brings us to our next topic: SEO.

2. SEO (Search Engine Optimization) Methods

SEO involves taking steps to optimize your product listing for specific keywords. These keywords are what customers type into the search bar, hopefully finding your product.

Keywords should fit these needs:

a. Relevant keywords should describe the product accurately.

b. Long-tail keywords use three (or more) words to describe the product.

c. Low-competition keywords aren’t already flooded with competitive sellers.

d. High-demand keywords are those with a decent amount of search volume.

If you want to find keywords for all four categories, use tools like AMZScout’s Keyword Search. You can even use the keyword search tool to find valuable competitive data. Once you find a list of keywords using these tools, you can finally use them.

First, you’ll want to select a primary keyword. This keyword is found in your title and describes your product with the most relevance. It is your most important keyword.

Next, you’ll want to pick a few secondary keywords. These can be spread throughout the description and bullet points. These should describe the product (and might describe its features or benefits).

Finally, you can include backend keywords (which have their own section during the product creation process). You allow yourself to rank for multiple options by filling all these out.

Keyword research is also a great way to find new products to sell on Amazon. To learn more about finding new products, read here.

3. Strategize Reviews and Rating

Part of the reason Amazon is so popular is that it provides immediate social proof. This social proof comes in the form of user reviews, giving evidence of a product’s quality (with almost no research required).

The best way to get good product reviews is to sell a good product. If you do your research and find high-quality products, you’ll give yourself the best chance.

However, you’ll also want to ask for a review. You’ll get more responses by providing a product insert thanking customers for the purchase and asking them for a review.

Product inserts are also a great way to draw attention to your social media. While you can insert URLs because of Amazon’s policy, you can draw attention to the fact that you have a Facebook.

From there, you can address complaints directly and handle them promptly.People are incredibly understanding if you take ownership, address problems quickly, and focus on providing a quality product.